The power of music to change lives

The power of music to change lives

Introduction:      The following case studies are intended to provide practical guidance for early years providers, schools, academy trusts, Music Hubs, and others looking to strengthen their music education provision and to inspire young people by...
Gaming-With-Work: Stay Ahead of the Game

Gaming-With-Work: Stay Ahead of the Game

It’s safe to say that 2020 has changed the way we behave, both inside and outside of our homes. COVID-19 has affected every industry, from travel to campaigning, and the sports industry is not the same. Our mirror time has increased dramatically, and as a...
Why Chatbot needs to be a part of your media mix

Why Chatbot needs to be a part of your media mix

Chatbots by behaving as a conversational partner via auditory or textual methods can replace the manpower required for interactions. Chatbots are estimated to save more than $8 billion, according to a study released by UK-based Juniper Research. WhatsApp has 1.6...
Mobile entertainment and millennials in China

Mobile entertainment and millennials in China

At 23%, 18–34 year-olds account for a greater share of the population in China than their US or regional counterparts.  As millennials in China gain greater economic independence, expect to see strong growth in paid-for mobile entertainment. 18–34, year-old...
WAP-G: a case study in mobile entertainment

WAP-G: a case study in mobile entertainment

Abstract WAP-G represents a current real-world case study (Q4 2000), covering the practicalities of major mobile entertainment services as it is currently being developed as a prototype by European Internet service providers. Software platforms for mobile...
The Global Mobile Games Landscape

The Global Mobile Games Landscape

Mobile Game Publishers face tough decisions regarding the distribution of their games on a daily basis: localization, app store roll-out, user acquisition spend. They need solid data to understand their markets and their users in order to back these important choices....
The Decline of the Media Industry

The Decline of the Media Industry

The traditional media industry has taken a huge hit over the past few years. Since the boom of online media and social media, newspapers have been replaced by online news sites, printed books have been replaced by Kindles and e-readers, and video rental stores have...