Mobile Game Publishers face tough decisions regarding the distribution of their games on a daily basis: localization, app store roll-out, user acquisition spend.

They need solid data to understand their markets and their users in order to back these important choices. Mobile Game Publishers face

Mobile is the most expensive gaming segment for the second consecutive year, with mobile and tablet games growing to $ 46.1 billion in 2017, accounting for 42% of total sales.

To help game developers understand the state of the advanced mobile gaming market and the market that offers more opportunities, we have updated information on Applift / Newzoo Global Mobile Gaming Landscape.

The latest infographic, which includes data from the Annual Report on the Gaming Market, finds pain points in metrics such as revenue levels, acquisition value, and growth opportunities around the world.