At 23%, 18–34 year-olds account for a greater share of the population in China than their US or regional counterparts.

 As millennials in China gain greater economic independence, expect to see strong growth in paid-for mobile entertainment.

18–34, year-old smartphone users in China show the highest weekly engagement with mobile gaming and free streaming (of all 34 markets surveyed)

Our annual mobile consumer survey covers 1,000 individuals in each of 34 markets, split equally between developed and developing markets.