Video is your most effective marketing tool, but you are abusing it. Video strategy isn’t a video on your homepage, it’s about so much more.

Paul Casinelli, Vice President of Product and Strategy Marketing for Brightcove, will provide you with three steps to familiarize yourself with today’s video-based digital experiences that inspire basic results. Using real-life examples and actionable tips and tricks, this presentation will cover the key elements of a visual strategy, including:

• Social video

• Interaction


• Live streaming


Paolo Casinelli

Vice President of Marketing and Product Strategy


As VP of Product Marketing and Digital Marketing Strategy at Brightcove, Paul works to optimize product offerings to help brands and businesses connect more effectively with their target audience. Paul is passionate about developing good video marketing practices that encourage better results and often talks about the topic publicly.