November 15-18, 2021 | USA

Adweek’s Brandweek sports marketing conference returns for the second year in a hybrid format, welcoming attendees from nearly all non-public entities from November 15-18.

After a year in the stadiums that did not support him, the clubs were creative in the way they kept the interest and the interest high. Now, the “Big Four” competition and many sports competitions are sponsored to bring event attendees back and customers will find creative ways to engage the public. Follow Adweek to hear how sports leaders step in and out of the arena, age curves, anger, and change, as well as what to expect for the future.