In the entertainment industry, it’s the product content that they know how to market. Here are 7 things content marketers can learn and apply.
Can you learn more about content marketing, especially content distribution, by watching TV than reading any other content marketing writer’s column?
Yes of course.
That’s the only reason to watch TV (although good, I agree).
The entertainment industry is one of the best places to look for content inspiration. After all, music, movies, books, and TV are all fun.
Moreover, the entertainment industry dominates content marketing.
Let’s take a look at seven key lessons you can learn in entertainment and incorporate into your content campaigns, no matter the industry.
Content Can Be a Product
The entertainment industry shows us the various ways content can become a product.
Content marketers often hear “think like a media company,” but they think it means a newspaper or magazine.
But there is more content and ads.
All kinds of experiences can be different.
Take Disney as an example. It is one of the biggest media companies around.
At Disney, it has a wide variety of content and media under its umbrella: movies, TV shows, music, TV news, promotional platforms, books, Broadway shows, ice shows, and even a full park okay.
We don’t evaluate the various options we have for content channels when we only focus on what other customers are doing.
When we look beyond our company and other products, companies, and niches, we often want to create other options.
Diversify Your Assets
Adding to the Disney example, all you have to do is look at the list of different content areas they create. Their portfolios are different.
Whether a child prefers books, short videos, or listening to music, there are plenty of options for parents to tell all the beautiful Disney stories in the form of their child’s choice.
There are two main benefits to changing your content:
Create a way to meet potential audiences wherever they are and bring them into the world of your brand, regardless of the type of content. It can be difficult for you to get visitors to your brand or content in the first place in a form without a background.
Once you have people in your life or your audience, translating your content gives you many ways to attract them.
Not everyone will consume the same information on multiple systems. Perhaps the most legitimate and most engaged potential customers.
Fans Love a Good Rerun
We talk more about those “real” people. Become a big fan.
In terms of content marketing, they are potential customers to become loyal customers provide them good entertainment.
In terms of entertainment, it’s a midnight movie game; they stayed at the stage-gate after the concert, and a bunch of girls to sign.
Superfans are people who will watch a TV entertainment show every time it comes out, no matter how many times they have seen the show before.
But it is important to serve them. With your content, that means creating a basic content experience to sow and burn more than once.
For example, compiling YouTube videos into playlists, creating software that can be used as magnetic guides, and providing downloadable content are ideas that can influence your strategy.
Help your audience and help them rewrite or copy your content later. This means keeping it green, easy to use, and maximizing.
Amplify Your Greatest Hits
If you have a lot of content, it can be difficult to think about where to start with your link planning.
So when it comes to updating or optimizing any content, I always recommend starting with the biggest hits you have.
Your greatest success will be content designed to attract, capture, or convert the right audience to take the next step.
So for things like creating different types of content, distributing content, updating content, and more, these are the most important things you should start with.
Find a quick winner under the belt.
All of your content experiences need to be tailored to fit your best work content front and center.
Know the Difference Between a Single and a B-Side
Content marketers are sometimes accused of not having enough low content ideas to build customer loyalty.
Or, if they were expecting it for their company, they usually measure it with the same metrics as surface content, such as page views and rankings.
Not all content needs to rank high in a search or get multiple page views to achieve its goals. Likewise, not all songs on an album need to be played sufficiently on the music radio.
Musicians shouldn’t give up their best music as solo music; they leave behind those in their best interests. Solo is the best content that comes out looking for fans, Series B fans are a special part for those fans.
Content Is a Multichannel Experience
Retailers often focus on advertising only in the context of newspapers and magazines.
It’s too tight.
Many other systems and ways are waiting to inspire you.
As entertainment has shown us, content can cross paths and attract users in many ways to create the best possible experience.
Think about the beginnings of MTV entertainment and the era of the first music videos. The music they receive and the comfort of their country make people experience it as a single sound experience. When you add another kind of inspiration, pop culture is inspired.
Therefore, adding another channel experience to your content doesn’t have to be a major cultural shift.
It can add surprise and enjoyment to the customer. It’s a perfect picture of how I felt when I first realized that all the music and the musicians’ notes were on the CD cover.
Content Is Part of Culture
Entertainment content is the best proof of how content is part of a larger culture.
Your content and marketing in space are not isolated and excluded from what is happening in the world and your company.
You can better serve your audience and your brand while listening to what’s going on.
Find out what’s happening in entertainment, history, politics, and more.
This doesn’t mean you need to talk about the topic in your arguments, but it’s worth being aware of.
For example, if you know the status of a common hashtag before using it, you can avoid embarrassing the brand. Yet it’s kind of a marketing mistake in itself, where it can be quickly avoided.
It’s always important to know your customers and what’s going on in their lives, and world culture is part of that.
What Does It All Mean?
When content sellers are just watching, learning, and enjoying other content marketers, our entire marketplace begins to flow.
It already happened; we live in a world of “blades” where the models are becoming almost identical.
Step out of your bubble and find inspiration to help your brand stand out in new and useful ways. A hobby is a fun starting point.
