Complete summary
The world of the media industry is changing rapidly, as well as the needs of marketers in the form of CPG. This is especially true for retail network nets (RMNs), space is growing and growing.
Merkle reiterated its recent 2020 media analysis to understand how behavior in the RMN has changed, what motivates brands and marketers to follow the new eCommerce system, as well as how customer behavior changes affect the home the work. Janine Flaccavento of Merkle, Senior VP of Media at New Stream Media, and Megan Cameron, VP of New Stream Media, will review the main findings from the survey and distribute recommendations for marketers and brands looking to enter open the RMN or update their existing programs.
