Our international team of advertising and digitalization specialists discussed the impact the digitalization trends are having on marketing currently and what future advertising opportunities may also exist for brands, including:

  • The future development of the AdTech ecosystem.
  • Advertising opportunities within the metaverse.
  • The use of AI, AR, and VR within the advertising and the key legal issues to be aware of.
  • The key contractual issues to be considered by advertisers and their suppliers when advertising becomes increasingly more digitally focused.