March 24, 2022 | 02:00 PM ET
Paris Cabezas, InnerCat Co-Founder, and Managing Partner will introduce a unique new tool designed to better serve music consumers while creating genuine engagement and valuable actionable analytics. As a Spotify Platinum Choice Provider and partner of Google, InnerCat Music Group is a one-stop-shop for artist brand development. They created Play & Follow to facilitate conversions and engagement indicators that can help artists and labels truly personalize the Smart Link user experience.