03 November 2022
The economic value shift toward the artist-to-fan relationship is opening an entirely new path for how artists grow their careers in the music streaming age. Hear from SoundCloud’s Vice President of Strategy, Mike Pelczynski, on how SoundCloud is meeting this moment through new innovations such as Fan-Powered Royalties – its first-to-market fan-powered revenue model – as well as creating deeper fan engagement opportunities and offering tools and services that drive artist empowerment.